Solidify

Most Business Websites Are Useless. Yours Won’t Be.

We build websites that don’t just sit there looking pretty — they SELL. $0 upfront. Zero fluff. Just raw, strategic firepower to make your business unignorable.

The Harsh Truth: Most Sites Bleed Attention

Visitors land. They get confused. Then they bounce.

The average bounce rate for websites is over at least 44%, which means most people leave without clicking, scrolling, or doing anything. No leads. No sales. Just lost attention.

Why?
Because the message is unclear. The offer’s buried. The page doesn’t guide anyone toward action.

We fix that — with strategy, speed, and sales psychology baked into every pixel.

What Makes Our Sites Convert Like Crazy

We don’t guess. We don’t hope. We engineer.

  • Clarify your message so visitors know exactly what you do (and why they should care) within seconds
  • Structure your site to guide people effortlessly toward action, without confusion or dead ends
  • Apply buyer psychology to every headline, layout, and CTA so each click builds momentum
  • Continuously A/B test key content and strategy, so we’re always learning what drives clicks, engagement, and conversions
  • Optimize for speed, SEO, and trust, so your site loads fast, ranks well, and feels credible from the jump

No overdesign. Just a sharp, focused build that turns attention into action.

Here's How It Goes Down

Step 1: We jump on a free strategy call. I extract the most valuable angle of your offer — even if you don’t know what that is yet.

Step 2: I build your entire site — words, design, backend — in under 2 weeks. You stay in your zone. I stay in mine.

Step 3: You launch and start turning cold traffic into smoking hot leads. Period.

Built for People Who Expect Results

I don’t work with dreamers — I work with doers.

Local business owners. SaaS founders. Consultants.

They didn’t come to me for “cool” design. They came because they needed a site that performs. Period.

These builds aren’t art projects. They’re weapons. Fast, focused, and built to drive growth.

Choose Your  Weapon

You don’t need just a website. You need a machine that grabs attention, builds trust, and turns visitors into buyers. These plans are built to do exactly that — whether you're just starting out or scaling fast.

Starter $150/mo
For founders who need to show up sharp and credible — fast.
  • Custom Home page that captures attention
  • Service landing pages that drive action
  • Messaging crafted to speak directly to your ideal customer
  • Technical SEO built in — fast load times, clean structure, crawlable content
  • Blazing fast page loads
  • Fully secure (SSL + hardened stack)
  • Mobile-optimized from day one
  • No contracts. Cancel anytime.

This is the leanest, cleanest way to launch with leverage.

Conversion Engine $350/mo
For founders who need to show up sharp and credible — fast.
  • Everything in Starter
  • Layouts, headlines, and CTAs built with conversion psychology
  • Site architecture that guides visitors toward your outcome
  • Trust-building elements (social proof, reviews, badges) baked in
  • 1 hour of monthly updates

Built to sell. Not to sit there collecting dust.

Partner $1,000/mo
For founders who want an unfair advantage — every month.
  • Everything in Conversion Engine
  • 2 hours of monthly updates — iterate fast, stay sharp
  • Quarterly full-site performance reviews
  • Annual redesign included
  • Monthly strategy call (30 mins) focused on:
  • → Messaging clarity & conversion angles
  • → SEO opportunities & ranking strategy

You’re not getting a website — you’re getting a strategic partner with skin in the game.

Try It. Hate It. Walk Away.

No contracts. No risk. No stress.

Here’s the deal:

You get 30 full days after launch to see your site in action — with real traffic, real leads, real buyers.

If it’s not everything I promised,

If you’re not fired up by the results,

If it’s not a hell yeah...

I’ll give you every dollar back.

No awkward calls. No pressure.

Just shoot me a message, and I’ll make it right.

That’s how confident I am.

And that’s how this should work.

Who exactly are you?

Daniel Pen

Hi, I’m Daniel Pen. 👋

I’ve been a software engineer for 19 years. I’ve worked with startups, agencies, solo operators, and enterprises.. helping launch products in fintech, health, education, and beyond.

The question I keep coming back to is the one most business owners and founders face early on:

How do you actually launch something online that works?

Do you build first? Market first? The default answer is “build,” but that often leads to months of guesswork... and still no traction.

You might be wondering:
"What if I build the wrong thing?"
"What if I waste time and money?"
"What if it never gets off the ground?"

Those are real concerns. I’ve been there. And I’ve helped clients avoid those traps by focusing on clarity, speed, and strategic execution.

These days, I help people launch fast. With direction, not noise.
I care more about your results than your stack. No fluff. Just focused work that moves the needle.

FAQs

Q: Is this just for certain industries?
Nope. Coaches, trades, SaaS founders, local pros — I’ve built sites that convert for all of them.

Q: Do I need to bring content or images?
Not unless you want to. I handle copy, layout, photos, integrations — all of it.

Q: Why so cheap?
Because I focus on fast execution and avoid overhead. You get elite outcomes without bloated agency bloat.

Before You Walk Away

“This sounds too good — what’s the catch?”
There isn’t one. If you’re not satisfied after 30 days, I’ll refund you every penny. You carry zero risk working with me.

“I’ve tried freelancers and platforms — what makes this different?”
This is strategy-first. Not pieced together. Not templated. Built to convert.

“How do I know you won’t ghost me?”
I’ve been doing this long enough to know that my business only grows when yours does. Communication is part of the deal.

“What if I hate the final result?”
Tell me. I’ll fix it. If I can’t — you walk away with no bill and no hard feelings.

I Have Limited Availability

I max out with 4 new clients per month, so I can go deep and get serious results. If you're ready, I’m ready.

Most Business Websites Are Useless. Yours Won’t Be.

We build websites that don’t just sit there looking pretty — they SELL. $0 upfront. Zero fluff. Just raw, strategic firepower to make your business unignorable.

The Harsh Truth: Most Sites Bleed Attention

Visitors land. They get confused. Then they bounce.

The average bounce rate for websites is over at least 44%, which means most people leave without clicking, scrolling, or doing anything. No leads. No sales. Just lost attention.

Why?
Because the message is unclear. The offer’s buried. The page doesn’t guide anyone toward action.

We fix that — with strategy, speed, and sales psychology baked into every pixel.

What Makes Our Sites Convert Like Crazy

We don’t guess. We don’t hope. We engineer.

  • Clarify your message so visitors know exactly what you do (and why they should care) within seconds
  • Structure your site to guide people effortlessly toward action, without confusion or dead ends
  • Apply buyer psychology to every headline, layout, and CTA so each click builds momentum
  • Continuously A/B test key content and strategy, so we’re always learning what drives clicks, engagement, and conversions
  • Optimize for speed, SEO, and trust, so your site loads fast, ranks well, and feels credible from the jump

No overdesign. Just a sharp, focused build that turns attention into action.

Here's How It Goes Down

Step 1: We jump on a free strategy call. I extract the most valuable angle of your offer — even if you don’t know what that is yet.

Step 2: I build your entire site — words, design, backend — in under 2 weeks. You stay in your zone. I stay in mine.

Step 3: You launch and start turning cold traffic into smoking hot leads. Period.

Built for People Who Expect Results

I don’t work with dreamers — I work with doers.

Local business owners. SaaS founders. Consultants.

They didn’t come to me for “cool” design. They came because they needed a site that performs. Period.

These builds aren’t art projects. They’re weapons. Fast, focused, and built to drive growth.

Choose Your  Weapon

You don’t need just a website. You need a machine that grabs attention, builds trust, and turns visitors into buyers. These plans are built to do exactly that — whether you're just starting out or scaling fast.

Starter $150/mo
For founders who need to show up sharp and credible — fast.
  • Custom Home page that captures attention
  • Service landing pages that drive action
  • Messaging crafted to speak directly to your ideal customer
  • Technical SEO built in — fast load times, clean structure, crawlable content
  • Blazing fast page loads
  • Fully secure (SSL + hardened stack)
  • Mobile-optimized from day one
  • No contracts. Cancel anytime.

This is the leanest, cleanest way to launch with leverage.

Conversion Engine $350/mo
For founders who need to show up sharp and credible — fast.
  • Everything in Starter
  • Layouts, headlines, and CTAs built with conversion psychology
  • Site architecture that guides visitors toward your outcome
  • Trust-building elements (social proof, reviews, badges) baked in
  • 1 hour of monthly updates

Built to sell. Not to sit there collecting dust.

Partner $1,000/mo
For founders who want an unfair advantage — every month.
  • Everything in Conversion Engine
  • 2 hours of monthly updates — iterate fast, stay sharp
  • Quarterly full-site performance reviews
  • Annual redesign included
  • Monthly strategy call (30 mins) focused on:
  • → Messaging clarity & conversion angles
  • → SEO opportunities & ranking strategy

You’re not getting a website — you’re getting a strategic partner with skin in the game.

Try It. Hate It. Walk Away.

No contracts. No risk. No stress.

Here’s the deal:

You get 30 full days after launch to see your site in action — with real traffic, real leads, real buyers.

If it’s not everything I promised,

If you’re not fired up by the results,

If it’s not a hell yeah...

I’ll give you every dollar back.

No awkward calls. No pressure.

Just shoot me a message, and I’ll make it right.

That’s how confident I am.

And that’s how this should work.

Who exactly are you?

Daniel Pen

Hi, I’m Daniel Pen. 👋

I’ve been a software engineer for 19 years. I’ve worked with startups, agencies, solo operators, and enterprises.. helping launch products in fintech, health, education, and beyond.

The question I keep coming back to is the one most business owners and founders face early on:

How do you actually launch something online that works?

Do you build first? Market first? The default answer is “build,” but that often leads to months of guesswork... and still no traction.

You might be wondering:
"What if I build the wrong thing?"
"What if I waste time and money?"
"What if it never gets off the ground?"

Those are real concerns. I’ve been there. And I’ve helped clients avoid those traps by focusing on clarity, speed, and strategic execution.

These days, I help people launch fast. With direction, not noise.
I care more about your results than your stack. No fluff. Just focused work that moves the needle.

FAQs

Q: Is this just for certain industries?
Nope. Coaches, trades, SaaS founders, local pros — I’ve built sites that convert for all of them.

Q: Do I need to bring content or images?
Not unless you want to. I handle copy, layout, photos, integrations — all of it.

Q: Why so cheap?
Because I focus on fast execution and avoid overhead. You get elite outcomes without bloated agency bloat.

Before You Walk Away

“This sounds too good — what’s the catch?”
There isn’t one. If you’re not satisfied after 30 days, I’ll refund you every penny. You carry zero risk working with me.

“I’ve tried freelancers and platforms — what makes this different?”
This is strategy-first. Not pieced together. Not templated. Built to convert.

“How do I know you won’t ghost me?”
I’ve been doing this long enough to know that my business only grows when yours does. Communication is part of the deal.

“What if I hate the final result?”
Tell me. I’ll fix it. If I can’t — you walk away with no bill and no hard feelings.

I Have Limited Availability

I max out with 4 new clients per month, so I can go deep and get serious results. If you're ready, I’m ready.